NextUp

Empowering Women in the Workplace Through Strategic Marketing

Overview

NextUp (formerly the Network of Executive Women) is a professional community dedicated to advancing women in the workplace and transforming the face of business. Briana served as the Community Marketing and Communications Lead, where she was tasked with elevating the organization’s presence, driving engagement, and launching initiatives that empowered women to lead with confidence.

A group of diverse women attentively listening to a speaker at a professional conference.

Objectives

Increase membership and engagement within the NextUp community
Launch impactful marketing campaigns to support multi-million dollar projects
Establish NextUp as a leading voice in promoting gender equity in the workplace
Enhance the visibility and impact of the Women of Color Advisory Board

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Strategy

Briana’s strategy for NextUp focused on:

Strategic Marketing Campaigns: Designed and executed marketing campaigns that aligned with NextUp’s mission, focusing on gender equity and leadership development
Content Creation: Launched an Instagram Live series and produced a podcast, r|Evolution, featuring dynamic conversations with industry leaders about breaking through barriers and creating workplaces that work better for women
Community Building: Engaged the NextUp community through targeted communications, events, and social media initiatives, fostering a sense of belonging and empowerment
Diversity and Inclusion: Played an instrumental role in the Women of Color Advisory Board, driving initiatives that amplified the voices and experiences of women of color within the organization

A lively group of diverse women smiling and posing together at a networking event.

Results

Social Membership Growth: Significant increase in membership and active participation across all NextUp initiatives
Campaign Success: Successfully managed and executed marketing campaigns for multi-million dollar projects, contributing to NextUp’s growth and influence
Content Impact: The r|Evolution podcast and Instagram Live series received widespread acclaim, with strong engagement from listeners and viewers, further establishing NextUp as a thought leader in the industry
Diversity and Inclusion: The initiatives led by the Women of Color Advisory Board gained substantial traction, resulting in increased visibility and support for women of color in leadership roles

A woman with long blond hair and glasses is clapping while seated at a conference.