Andre for Atlanta

Amplifying Civic Engagement Through Strategic Social Media

Overview

Briana played a pivotal role in managing the social media strategy for Andre Dickens, the Mayor of Atlanta, during his campaign and subsequent run-off election. The goal was to build a strong digital community, ensure consistent communication, and contribute to his election victory.

Andre Dickens, dressed in a vibrant orange sweater, holds a campaign sign and gives a thumbs-up while smiling.

Objectives

Increase Citizen Engagement: Establish a direct and impactful connection with Atlanta's diverse communities through engaging social media content that reflects Andre Dickens' values, vision, and policies
Strategic Content Management: Ensure that all content — photos, videos, and copy — was not only timely and relevant but also strategically aligned with the campaign's goals, focusing on resonating with voters and driving them to action
Crisis Communication: Develop and implement an effective communication strategy during emergency situations, ensuring that the mayor's voice remained consistent, reassuring, and authoritative, especially in moments of crisis

Andre Dickens, wearing a dark suit, hugs a supporter while holding campaign materials.

Results

Social Media Growth: Grew Andre Dickens’ social media following to over 200,000 across Instagram, Facebook, LinkedIn, Twitter (X), and TikTok
High Engagement: Achieved over 12 million impressions across platforms, significantly amplifying Andre's reach and influence during the campaign
Election Success: The strategic social media management and community building efforts played a crucial role in Andre Dickens' run-off election victory

ndre Dickens, in a dark suit and tie, speaks passionately at a podium during a formal event at The King Center.

Strategy

Briana’s strategy for Mayor Andre Dickens focused on:

Content Management: Strategically managed photo selection, copywriting, timing, and frequency of social media posts to maximize engagement and reach. The content was carefully tailored to resonate with the community, emphasizing Andre's vision and plans for Atlanta
Crisis Communication: Overseeing all personal social platforms for Andre Dickens, particularly during emergency situations, ensuring consistent and effective communication with the public
Community Building: Leveraged social media platforms to build a digital community, fostering support and engagement that contributed significantly to the run-off election victory

Andre Dickens, in a dark blue suit, stands at a podium with a broad smile, addressing supporters during his victory speech.