Network of Atlanta
Building a Thriving Community for all Atlantans
Overview
Briana founded the Network of Atlanta to create a space where those who live in the Metro-Atlanta area could engage in social, service, educational, and fitness events. The challenge was to scale the organization while maintaining its core mission of accessibility and community building.
Objectives
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Build a large, engaged community focused on local service and social events
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Partner with local and national brands to enhance event offerings
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Maintain a balance between growth and the organization's original mission
Strategy
Briana’s strategy for Network of Atlanta focused on:
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Community Engagement: Hosting regular events that resonated with millennials, including volunteer opportunities, educational workshops, and social gatherings
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Brand Partnerships: Collaborating with well-known brands like Reebok, Microsoft, and Marriott to provide unique experiences and resources to the community
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Scalable Marketing: Leveraging social media, email marketing, and grassroots efforts to grow membership and event attendance. Briana utilized targeted email campaigns and engaging social media content to consistently keep the community informed, excited, and connected, resulting in a strong and active member base
Results
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Community Growth: Network of Atlanta grew to over 30,000 subscribers, 3,000 active members, and 150 volunteers
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Brand Collaborations: Successfully partnered with multiple high-profile brands, enhancing the value and reach of the organization’s events
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Sustained Engagement: Maintained a high level of engagement, with regular event attendance and active participation from members, driven by effective social media and email marketing strategies.
