BH Branding

Empowering Small Businesses During the Pandemic

Overview

In response to the challenges faced by small businesses during the 2020 Coronavirus pandemic, Briana launched BH Branding, a budget-friendly branding agency focused on helping minority and women-owned businesses pivot to digital sales and scalability.

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Objectives

Support Digital Transformation: Assist minority and women-owned businesses in transitioning from brick-and-mortar operations to online platforms, enabling them to maintain sales and customer engagement during the pandemic
Launch New Brands: Successfully launch at least 50 digital brands during the pandemic, providing essential branding and marketing services to newly established entrepreneurs and businesses pivoting to digital sales
Promote Economic Resilience: Ensure that businesses, particularly those owned by minorities and women, could not only survive the pandemic but also position themselves for long-term success in the digital marketplace

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Strategy

Briana’s approach with BH Branding involved:

Digital Transformation: Assisting businesses in creating online stores, social media strategies, and digital marketing plans that were tailored to their unique needs and market challenges
Affordable Services: Offering cost-effective branding packages, including logo design, website development, and social media management, ensuring that services were accessible to small business owners with limited budgets
Community Focus: Emphasizing support for minority and women-owned businesses, providing tailored resources and guidance to help them navigate the digital transition and reach new customers

A meeting room scene with multiple people seated around a table, each working on laptops. One woman is speaking.

Results

Brand Launches: Successfully launched over 70 digital brands during the pandemic, surpassing the initial goal and helping businesses establish a strong online presence
Long-Term Success: Continued to provide consulting services to well-known brands like IBM, Lockheed Martin, and Amtrak, helping them navigate and excel in the digital space, demonstrating the scalability and impact of BH Branding’s approach
Community Impact: Empowered numerous small businesses to survive and thrive during the pandemic, contributing to economic resilience and sustaining local economies

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