Getting to know Briana Holmes:

Briana is a seasoned marketing leader with a track record of driving growth and innovation across diverse industries. As the Marketing Director for RenderATL, the largest software engineering conference in the nation, Briana spearheaded efforts that resulted in unprecedented growth, drawing thousands of attendees and garnering national attention. Her leadership of a global, multi-disciplinary team across the US, Asia, Australia, Europe, and Africa, overseeing a community of over 10,000 software engineering professionals, has set new benchmarks in marketing strategy and execution. In 2024 alone, Briana’s strategic vision delivered a $20 million economic impact, expanded social media reach to 35,000 followers with over 5 million impressions, and achieved a remarkable 84% ticket sales conversion through digital marketing.

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Beyond her work with RenderATL, Briana has played a pivotal role in shaping the digital presence and citizen engagement for the Mayor of Atlanta. Her expertise in social media strategy has been instrumental in enhancing the mayor’s online engagement. Recognized as a United Way Volunteer Improvement Program graduate, Briana’s dedication to community service is evident in her leadership roles within Alpha Kappa Alpha Sorority, Inc., and her work on the Black Alumni Council for Auburn University, where she actively contributes to the Marketing & Communications and Student Engagement committees.

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Prior to her success at RenderATL, Briana led community marketing and communications at the Network of Executive Women (Next Up), where she drove impactful campaigns for multi-million dollar projects and launched initiatives that empowered women in the workplace. She also founded the Network of Atlanta, a thriving community organization dedicated to providing free and low-cost social, service, educational, and fitness events for millennials, which has grown to over 30,000 subscribers.

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Amid the challenges of the 2020 Coronavirus pandemic, Briana established BH Branding, a budget-friendly branding agency that launched over 70 brick-and-mortar businesses into digitally agile brands, with a focus on minority and women-owned businesses. Her consultancy work with major brands like IBM, Lockheed Martin, and Amtrak has solidified her reputation as a transformative force in marketing, consistently taking campaigns to new heights of success.

With a passion for serving others and a commitment to excellence, Briana continues to lead with innovation, driving impactful marketing strategies that resonate globally.